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(Above)
Three different approaches to a logo for the company Intrinsic Graphics.
This was pure "spec work"; Intrinsic had yet to announce itself
to the public or settle on a logo, and I knew from inside sources that
they were open to suggestions. The downside was that they were being
very secretive about the nature of their work, so any design would be
a "shot in the dark" -- much like designing a logo for the
Segway HT (the two-wheeled gyroscopicly-balanced personal transport
vehicle in the news last year) based only on speculation and rumors.
The bottom of the three designs elicited a positive response from one
of Intrinsic's co-founders, but the company ultimately opted to go with
a different approach from another party. When Intrinsic finally unveiled
their flagship product, it turned out to be a "code once, port
to many platforms" piece of middleware for the gaming industry. |
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