the spring of 2001, preliminary work began on a direct mail campaign
for Pines International featuring a mythical rock 'n' roll band called
The Rolling Blackouts. The point of the campaign was to position the
client's health food supplements as "a reliable source of energy,"
while poking fun at the outrageous power problems in California. Though
real-world events eventually intervened and forced a postponement of
the campaign, the client was quite pleased with the options I presented
for a Rolling Blackouts logo and promotional t-shirt.